Burger King, with a tarnished crown, used the Oscars to unveil a new campaign – a reset – founded upon another very ...

In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South Africa's leading brand and communication agencies, is calling on ...

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and ...

That’s where experiential marketing comes in. It’s all about creating these cool, hands-on moments that stick with people ...

Streaming has officially surpassed traditional television viewing in the United States. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

David Sable and Suraj Srinivasan discussed creativity, AI and marketing during Newsweek’s 'AI Agenda' webinar series.

GetHookd has announced an AI-driven creative intelligence platform designed for performance marketers who are looking to improve ad performance on Meta and Google. Miami, United States, March 6, 2026- ...

PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of AI will gain a competitive edge. Ginny Marvin, Google’s Ads Product Liaison ...

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...

EXCLUSIVE: BAFTA-winning comedy writer James Menzies and ad agency creative director Rob Bovington are launching a studio focused on comedy-led entertainment. Based out of the UK, Pointy Stick will ...

LONDON, Feb 9 (Reuters) - Britain's WPP (WPP.L), opens new tab is preparing to bring its three main creative advertising agencies under one banner, the Financial Times reported on Monday, as its new ...