The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...