'Alexa for Shopping' is free for all users and begins rolling out in the US next week.

New Fire TVs and a Fire TV-powered media streamer aren’t the only—or even the biggest—home theater announcements Amazon made this week. The company also revealed a new, entirely different use for its ...

Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company’s longtime voice assistant — promising free-flowing conversations, plus the ability to learn user ...

Amazon announced its long-awaited generative AI-powered Alexa Plus today, and it’s one of the biggest updates in the history of voice assistants. It can generate responses instead of simply repeating ...