LEGO is launching SMART Play in 2026, a new system that makes LEGO builds react with lights, sounds and motion—no screens required. At its core is a sensor-filled SMART Brick that works with SMART ...

The new interactive LEGO sets are a questionable idea with an uneven execution.

The ‘Star Wars’ legend discusses LEGO SMART Play, generational fandom, and stepping into his new J.E.D.I. role.

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

LEGO's big Star Wars Day set for May the Fourth is The Mandalorian's N-1 Starfighter, the latest addition to the Ultimate ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...