AOL

Why Is the Ice Bucket Challenge Back? All About the Viral Trend's Return — and New Mission

Natalie Reynolds participates in the USC #SpeakYourMIND Ice Bucket Challenge ; James Charles participates in the USC #SpeakYourMIND Ice Bucket Challenge. But like all trends come and go, it seemed as ...
AOL

The Ice Bucket Challenge Is Back: Why Some Are Criticizing the 'Rebranding' of the Viral Trend 11 Years Later

Brooke Eby; Students at the University of South Carolina participate in the ice bucket challenge. Social media users first started dumping frigid water on themselves to call attention to a cause in ...
Forbes

Looking Back. The Ice Bucket Challenge: Inspiration Or Aggravation?

Ten years ago this summer the social media world was overwhelmed with videos of movie stars, politicians, sports heroes and regular folks dousing themselves as part of the Ice Bucket Challenge. Even I ...
USA Today

The viral 'Ice Bucket Challenge' is back over a decade later – but with a new mission

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...