Last week Apple released an ad for its new iPad Pro that was widely panned. The ‘Crush’ ad showed a variety of creative instruments being crushed and ultimately transformed into an iPad Pro. The ...

The campaign by Uncommon Creative Studio marks the insurance brand’s return to screens after almost a decade. Hiscox’s ‘The ...

When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 ...

Advertising creativity encompasses the use of novel, original and contextually appropriate ideas to capture attention, enhance message processing and foster favourable consumer attitudes. Creative ...

Marketing teams running Facebook and Meta campaigns are increasingly turning to AI-powered ad research platforms to ...

Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher, telling ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 46 min ago By Erika Wheless - 7 hours 51 min ago By Brian Bonilla - 8 hours 45 min ago By Tim Nudd - 9 hours ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

With the debut of the new iPad Pro, Apple put out a controversial ad that saw creative tools crushed by a hydraulic press. Now, Samsung is firing back at the ad with a brief Galaxy Tab S9 spot that ...