The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

If anything, the pressure to produce more is making the problem worse. We’ve lost rhythm and purpose in the rush for faster, ...

This year’s ADWEEK’s Creative 100 is really something, celebrating the sharpest minds in UK advertising. It’s a ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a strong marketing strategy, you may struggle to attract new customers to your ...

Ad Age’s 2025 40 Under 40 recognizes leaders across advertising, marketing and media who are rising to today’s challenges and thinking about tomorrow.

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics.

Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big Game ads haven’t always done — make people feel good. A dizzying array of ...

The Super Bowl 2026 commercials once again delivered big budget spectacle, celeb overload, and a few head-scratching misfires. Every February, America gathers for football, snacks, and the real main ...