The 2026 Kelley Blue Book Consumer Choice Awards are based on consumer automotive perception data from KBB's Brand Watch ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Philadelphia, October 21, 2021 – Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the ...

Information on animal welfare can affect consumer purchasing decisions. Consumers want to know about the conditions in which animals are kept, and about animal husbandry practices. However, some ...

Ecommerce, health important for reaching consumers Retailers should focus their efforts on the key trends of ecommerce and health to assist consumers and help turn the perception tide, the firm ...

To enhance the effectiveness of your engagement efforts, you need to stay close to your customers and prospects—going deep by asking the right questions and listening very carefully. Your ...

They want AI to help them shop, not replace them, a new study finds. AI campaigns have non-consumer targets too, it reports. A majority of marketers say they have run campaigns targeting AI models or ...

Consumer perception of the grocery industry has dropped by double digits, according to a new poll from Gallup. And grocery isn’t alone. Ratings of three industries dropped significantly this year.

Disruption breeds change, but the right kind of change is driven by building from your customers’ needs and perceptions. In a business environment of accelerating change, it is especially important to ...