What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...

CHAMPAIGN, Ill. — Some of the same brain systems known to play a role in learning from trial and error also are engaged when people conform to social norms ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...

The increasing pressure for teachers to obey school curriculum policies is “profoundly demotivating” and is leading directly to people leaving the profession, a new study warns. Teachers value being ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

The researchers set out to better understand how the brain navigates social situations. To do so, they had participants play a modified version of the "ultimatum game," in which one player proposes ...