The education system undoubtedly is becoming more computerized. Every day, new tools are developed for making both learning and teaching easier and enjoyable, and the usage of Bluetooth beacons in ...

Eli is Associate Editor for EdTech Magazine Higher Education. When not in the office, Eli is busy scanning the web for the latest podcasts or stepping into the boxing ring for a few rounds. The ...

Brick-and-mortar retailers are struggling with declining traffic, intensified competition and an increasingly savvy, demanding consumer. But what if they could suddenly provide every shopper coming ...

Target is the latest retailer to jump on the beacon bandwagon. The retailer is testing beacon technology in 50 locations across the country, where the Target app will serve up timely deals and ...

While it’s clear big players are already benefiting from beacon implementation, one might wonder how smaller shops with fewer resources can take advantage of this technology. Smaller shops may not ...

Dublin, Nov. 27, 2017 (GLOBE NEWSWIRE) -- The "Global Beacons Technology Market - Analysis and Forecast: 2017 to 2026 Focus on Protocol Types (iBeacon, Eddystone, and Others) and End Users (Retail, ...

Opinions expressed by Entrepreneur contributors are their own. This past summer, Google launched its Eddystone Bluetooth beacon system for Android, joining Apple’s iOS as a major player in the ...

There are numerous scenarios in which ultrasonic tracking beacons can be surreptitiously used and misused An ultrasonic beacon is a relatively new technology that various institutions use to track ...

Google this week announced another step in its quest for world domination: Beacons. In a move that challenges Apple’s iBeacon technology, Google’s take on location-based marketing is all about ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

You’ve probably been hearing about beacons a lot lately. Even Retail TouchPoints has covered the beacon space through a series of articles and trend pieces, outlining the potential for retailers that ...