The CEO of Facebook is defending its advertising-supported business model. Mark Zuckerberg's defense comes after Apple CEO Tim Cook said his company wouldn't be in Facebook's situation because Apple ...

Microsoft is embarking on a venture to monetize its flagship product, Windows, by testing an ad-supported subscription model. This shift could potentially redefine how users interact with their ...

Ads on streaming are smoking. Advertising-supported tiers made up 46% of streaming subscriptions at SVOD platforms that offer both options — with and without ads — at the end of March, up by 33%, or 7 ...

CEO Jennifer Witz highlighted the company’s focus on enhancing its core in-car subscription business, improving advertising capabilities, and optimizing efficiencies. She emphasized the early benefits ...

The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Sales from Netflix's developing ad-supported subscription tier are growing fast, and could double in the coming year In its first 15 years, Netflix's main pitch to subscribers was that they could ...

Bitmovin on Tuesday announced it has added support for Server-Guided Ad Insertion (SGAI) across its playback products, a move aimed at improving ad delivery and monetization for streaming video ...

SiriusXM is launching its first cheaper, ad-supported plan called SiriusXM Play, which will be available on a limited basis to start. The audio company, which has long been known as a commercial-free ...

As consumer habits change and evolve, advertisers who traditionally invest in television understand that reaching the same audience now as compared to three years ago is nearly impossible. As a result ...

Game Pass subscription cancelled? Looks like Microsoft is testing new ways to keep players in the Xbox ecosystem. Microsoft could be preparing a major shake-up to its gaming ecosystem, as reports ...